There’s a reason many multinationals and entrepreneurs alike are scrambling to get into the Africa’s telcom business. The future of the mobile phone in Africa is looking quite promising. And as the mobile platform becomes more reliable new areas of enterprise are finding a foothold to grow. Reports reveal that in one major market, South Africa, average response rate for mobile advertising campaigns is from 10% to 25%. A luxury advertisers are certainly not enjoying in more established markets.
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Mobile devices fueling Africa’s advertising growth?
Thursday, July 17th, 2008African communicators plan Africa re-branding strategy for 2010
Tuesday, July 15th, 2008African communications experts will meet at the 3rd Annual 2010 National Communication Partnership Conference on 29 and 30 July to strategize about the steps they will take to maximize the tremendous advantage the upcoming 2010 World Cup will bring to South Africa in particular and Africa in general. Under the theme “Africa’s time has come – mobilising for 2010 and beyond”, the convention will provide a forum for discussion about how best to take advantage of the 2010 FIFA World Cup and project Africa positively to the world.
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Trend brief: Exploring ChinAfrica
Tuesday, July 1st, 2008
As the 2008 Olympics in Beijing nears, China’s relationship with Africa has become one of the hot topics. Criticism of China’s relationship with certain African countries, particularly Sudan (Darfur) threatens to define the historical sports event. But when did China become such a major player in Africa and African politics. And what other areas of Chinese involvement are making an impact in Africa?
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