About AfriMonitor

AfriMonitor.com serves as a market research portal for the Africa-focused global business community. The website aggregates pertinent information about African business, consumers, economy, companies, and products, as well as information on African marketing and advertising trends. AfriMonitor provides an overview of African consumer and product markets so individuals, agencies, and corporations can discover new opportunities and make the right business decisions.

AfriMonitor is a product of Annansi LLC, a brand strategy and product development firm for emerging markets, with a specialty in Africa-related projects. Annansi LLC provides customised research and strategy solutions for clients across a wide range of industries.