The AfriMonitor Blog

From statistics to consumer profiles. Articles to keep you current on Africa-focused market research

Mobile devices fueling Africa’s advertising growth?

Thursday, July 17th, 2008

There’s a reason many multinationals and entrepreneurs alike are scrambling to get into the Africa’s telcom business. The future of the mobile phone in Africa is looking quite promising. And as the mobile platform becomes more reliable new areas of enterprise are finding a foothold to grow. Reports reveal that in one major market, South [...]

African communicators plan Africa re-branding strategy for 2010

Tuesday, July 15th, 2008

African communications experts will meet at the 3rd Annual 2010 National Communication Partnership Conference on 29 and 30 July to strategize about the steps they will take to maximize the tremendous advantage the upcoming 2010 World Cup will bring to South Africa in particular and Africa in general. Under the theme “Africa’s time has come [...]

Trend brief: Exploring ChinAfrica

Tuesday, July 1st, 2008

As the 2008 Olympics in Beijing nears, China’s relationship with Africa has become one of the hot topics. Criticism of China’s relationship with certain African countries, particularly Sudan (Darfur) threatens to define the historical sports event. But when did China become such a major player in Africa and African politics. And what other areas [...]

AfriMonitor launches in beta

Monday, June 30th, 2008

After many years of working on products with African culture as a central subject, I am again launching a product which I think is missing in the marketplace. Throughout my years as an entrepreneur, I have had to conduct endless market research and have found a serious lack of information about the African market. While [...]