There’s a reason many multinationals and entrepreneurs alike are scrambling to get into the Africa’s telcom business. The future of the mobile phone in Africa is looking quite promising. And as the mobile platform becomes more reliable new areas of enterprise are finding a foothold to grow. Reports reveal that in one major market, South Africa, average response rate for mobile advertising campaigns is from 10% to 25%. A luxury advertisers are certainly not enjoying in more established markets.
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Mobile devices fueling Africa’s advertising growth?
Thursday, July 17th, 2008African communicators plan Africa re-branding strategy for 2010
Tuesday, July 15th, 2008African communications experts will meet at the 3rd Annual 2010 National Communication Partnership Conference on 29 and 30 July to strategize about the steps they will take to maximize the tremendous advantage the upcoming 2010 World Cup will bring to South Africa in particular and Africa in general. Under the theme “Africa’s time has come – mobilising for 2010 and beyond”, the convention will provide a forum for discussion about how best to take advantage of the 2010 FIFA World Cup and project Africa positively to the world.
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