There’s a reason many multinationals and entrepreneurs alike are scrambling to get into the Africa’s telcom business. The future of the mobile phone in Africa is looking quite promising. And as the mobile platform becomes more reliable new areas of enterprise are finding a foothold to grow. Reports reveal that in one major market, South Africa, average response rate for mobile advertising campaigns is from 10% to 25%. A luxury advertisers are certainly not enjoying in more established markets.
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Mobile devices fueling Africa’s advertising growth?
Thursday, July 17th, 2008AfriMonitor launches in beta
Monday, June 30th, 2008After many years of working on products with African culture as a central subject, I am again launching a product which I think is missing in the marketplace. Throughout my years as an entrepreneur, I have had to conduct endless market research and have found a serious lack of information about the African market. While I understand that the market is still very young, I feel that to help it grow and to encourage more entrepreneurs to develop products to help it grow, a product like AfriMonitor.com is necessary. While I still write about African business and culture trends at Annans Chronicles, much of the in-depth analysis of trends will be posted here on AfriMonitor.com. To read more about direction AfriMonitor will be developing towards in the next few months visit the About us page.
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